Stop winging it, start thriving
Step into your CEO energy, attract your dream clients, and grow a profitable beauty brand, without the overwhelm. Inside The Salon CEO Society, you’ll get the strategies, support, and sisterhood you need to finally run your business like a boss. Let’s do this together.
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Is this you?
- You’ve been in business 1–5+ years and feel like your growth has stalled.
- You’re passionate, talented, and have big dreams - but inconsistency keeps holding you back.
- You want to attract steady, high-paying clients and finally raise your prices with confidence.
- You’re juggling it all: business tasks, social media, personal life… and the overwhelm is real.
- You know you’re capable of more, but you need a plan and a mentor to help you get there.
Welcome to The Salon CEO Society
Inside this membership, you won’t just get business strategies - you’ll also find the empowering sisterhood, mindset shifts, and clear systems you need to grow a premium beauty brand on your own terms.
We believe in:
Empowering Mentorship
We’re here to help you believe in yourself again, guiding you through every step with practical advice and a whole lot of “You’ve got this” energy.
Straightforward Strategy
No more confusion or guesswork - just simple, doable steps that create real results.
Supportive Sisterhood
Being independent shouldn’t mean going it alone. We’ve got your back, every step of the way.
Confident CEO Energy
It’s time to raise your standards, charge what you’re worth, and own your place in the industry.
Hey, I'm Chloe
Most training courses cover the basics, then leave you stranded when it’s time to apply what you’ve learned in the real world. With The Salon CEO Society, I’m by your side every step of the way. My goal is to help independent women in the hair and beauty industry build their dream business through proven strategies and hands-on guidance. No guesswork required.
I'm here to help you succeed
With my experience and support, you'll never feel alone again
Charlotte Sampson
Chloe transformed my career
When I started in 2016 she taught me everything, techniques, business and social media! In lockdown I went independent and became fully booked in my business thanks to Chloe!! I honestly wouldn’t be the confident stylist I am today without her.
What you'll learn Inside
Think of The Salon CEO Society as your shortcut to a thriving beauty business - minus the burnout. Every month, you’ll get fresh, actionable content and coaching on topics like:
Personal Growth
Cultivate a success mindset and banish imposter syndrome for good.
Social Media That Sells
Attract your dream clients without feeling “salesy” or overwhelmed.
Managing Your Time & Finances
Get organised with simple systems, so you can run your business (and life) smoothly.
Defining Your Dream Audience
Know exactly who you’re talking to, and how to keep them coming back.
Building a Premium Brand
Elevate your services, style, and reputation so you stand out in a crowded market.
Magnetic Marketing
Create scroll-stopping content and promotions that convert followers into bookings.
Client Growth Strategies
Fill your books with clients who value what you do, and happily pay a premium.
Your Fully Booked Marketing System
Implement a repeatable process to keep your calendar (and bank account) full.
Raising Your Prices the Right Way
Command what you’re truly worth without losing loyal clients.
Building Client Loyalty & Referrals
Turn every appointment into a long-term relationship that fuels your growth.
Mastering Sales, Without Being Salesy
Confidently close deals and fill your schedule without feeling pushy.
Adding a New Income Stream
Discover ways to diversify your revenue so you can scale faster.
Ready to stop winging it?
No stress, no fluff, just the real guidance and sisterhood you’ve been craving.
The Salon CEO Society
Monthly Access to The Salon CEO Society
Have questions before signing up?
It's natural to have lots of questions before investing into your future. If your question isn't answered here, please reach out – we're happy to help you with anything you need.
Who is the membership for?
It’s for independent beauty pros, stylists, nail techs, lash artists, brow experts, and more – who’ve been in business 1–5+ years and want to level up. If you’re passionate but feeling stuck, overwhelmed, or underbooked, The Salon CEO Society will help you streamline your systems, attract premium clients, and grow your business with confidence.
Will this membership really help me become fully booked?
You will discover the exact marketing, client retention, and pricing strategies that work in the real world. By following our proven steps, students have successfully built a thriving client base. Ultimately your success is in your own hands and I cannot guarantee you’ll achieve the success other students or I have.
How long will I have access to the membership?
You’ll maintain access as long as your subscription is active. We continuously update the content, so you can revisit modules and watch new material anytime.
How does the membership content get delivered?
You’ll get access to an online portal with video tutorials, step-by-step guides, and live or recorded Q&A sessions. Everything is designed so that you can learn at your own pace. You will also be invited to The Salon CEO facebook group for support.